Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
19 April 2011
DeeCee Style.
Our friends over at DeeCee Style in Zurich are celebrating Hanami in the end of April. This year they also release a new t-shirt in order to support and show their love to Japan and the difficulties they are experiencing. If you are close, make sure not to miss out on this. And get your self a t-shirt!
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